I build marketing
engines that think.
VP & Head of Marketing with 15+ years turning B2B SaaS companies into category leaders. I architect AI-powered GTM strategies, automated funnels, and demand gen engines that drive real pipeline — not vanity metrics.
About
Marketing executive who treats AI as a first-class teammate — not a buzzword.
I've spent the last decade and a half building, scaling, and leading marketing teams at B2B SaaS and fintech companies. Today, I lead an AI-forward marketing org where we've automated inbound and outbound funnels, content production, and web ops — all under strict fintech compliance (NACHA, CFPB).
I also advise mid-sized B2B tech companies on GTM strategy, brand positioning, and AI-assisted content strategy. Whether it's architecting modern MarTech stacks or building lifecycle campaigns that move pipeline, I care about one thing: outcomes.
15+
Years in B2B Marketing
60%
Manual work reduced via AI
5:1
LTV:CAC ratio achieved
15%
MQL-to-Opp conversion lift
Experience
From early-stage MarTech to enterprise fintech — always pushing the craft forward.
2022 – Present
Dwolla
VP & Head of Marketing
Built and lead an AI-forward marketing organization for a B2B fintech payments platform. Architected automated inbound/outbound funnels, deployed AI-powered content workflows under fintech compliance, and delivered LTV:CAC of 5:1.
- →Led company-wide AI marketing transformation — 60% reduction in manual campaign work
- →Built AI-assisted website ops pipeline enabling rapid page production & A/B testing at scale
- →Served as Interim Sales Leader, integrating marketing and sales operations
- →Introduced AI-driven personalization across ABM campaigns using 6sense intent data
2022 – Present
Independent
Marketing Consultant
Advise mid-sized B2B tech companies on GTM strategy, brand positioning, AI-assisted content strategy, and growth marketing frameworks.
- →Architect modern MarTech stacks and AI-powered automation workflows
- →Build lifecycle campaigns to improve pipeline velocity and close rates
2018 – 2022
ASPCA
Director of B2B Engagement
Designed and executed digital demand gen and lifecycle strategies to grow B2B partner engagement across a large nonprofit.
- →Increased net-new lead acquisition by 15%
- →Boosted engagement metrics by 75% through CRM-integrated campaign strategy
2014 – 2016
PGi
Sr. Sales Enablement Marketing Manager
Launched an internal sales enablement platform supporting 400+ reps with content, training, battlecards, and funnel analytics.
2013 – 2014
LeadLife Solutions
Marketing Manager
Developed demand gen strategy that increased lead volume by 15% for a B2B marketing automation software provider.
Philosophy
What I believe about modern marketing.
AI is a teammate, not a tool.
I don't bolt AI onto existing processes. I redesign processes around what AI makes possible — from content production to pipeline analytics to personalization at scale.
Pipeline over pageviews.
Vanity metrics are noise. Every campaign, automation, and experiment I build ladders up to pipeline and revenue. If it doesn't move deals, it doesn't ship.
Compliance isn't a blocker — it's a moat.
I've built AI-powered marketing in one of the most regulated industries (fintech payments). Navigating NACHA, CFPB, and legal review isn't friction — it's a competitive advantage when you do it right.
Speed wins, but systems sustain.
Ship fast, learn constantly, but build the infrastructure that scales. The best marketing orgs don't rely on heroics — they rely on repeatable, automated engines.
Contact
Let's build something together.
Whether you're looking for a marketing leader, a strategic advisor, or someone to help you rethink your GTM with AI — I'd love to talk.