Writing
Notes from building marketing engines that run without me.
Every other Tuesday I write about what building a marketing engine looks like from inside a B2B software company: what I saw, what I decided, what the scoreboard said. Names changed, numbers real. It goes out on Substack.
Essays
2 published
September 2, 2026
Your buyers are finding you through an AI tool. Are you ready?
A CEO inside my ICP found me organically. I went back through every touchpoint he hit before we ever spoke.
June 16, 2026
AI made content free. It made the plumbing worth ten times more.
2022 was the last year the volume play worked. What surfaces now is targeted content, and the engine underneath it.
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The day job
I build these engines for a living. Ninety days, fixed scope, handed to one named person on your team, and then I am out. It starts with a two-week audit.